Send less email – less is often more when it comes to your email marketing program. While it's easy to spam your database with emails, the reputation of your domain will be at risk.
These 7 truths about email marketing will help you convert leads and engage your audiences with a focus on strategy not volume.
Targeted quality content drives leads
Targeting and quality content is crucial in EDM marketing. This ensures that messages resonate with the right audience, boosting engagement and conversions. By addressing specific needs and interests, you're building trust and loyalty that in turn enhances brand reputation. High-quality content to the right audience increases the likelihood of shares and recommendations, expanding reach and providing opportunity to form new customer relationships, retain existing relationships or rekindle old ones.
Building a subscriber base takes time
Benchmarks drive quality content
High quality content at a lower frequency results in higher engagement rates
Open rates depend on more than a subject line
Click through rates increase with relatable content
Data and domain hygiene matter
Follow these 7 marketing truths to optimise your email marketing program. Contact Found Atlantis Design for more a customised email marketing plan.
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