5 Key Slow Burn Marketing Strategies
- Tamara Bouzo
- Jan 1, 2024
- 2 min read
Updated: Aug 10
The reality is that setting up a successful marketing program for your business is going to be a slow burn.
Unless you're lucky enough that your tiktok videos and insta reels go viral, building a sound and successful marketing program can take time. A well oiled marketing program that successfully delivers your desired results requires patience, constant reporting and analysis, trial and error and ongoing adjustments.
Here are 5 key elements in your marketing plan that won't happen overnight but will be worthwhile in the long run when setup correctly:
Accurate benchmarking
Benchmarking takes time and there's not way around it. However, setting the right foundations to start the process will determine the quality and accuracy of benchmarking analysis down the line. Ensure that your reporting templates are setup to collect all the relevant data that will provide you with the insight you need in the future.
Generate quality leads
Genuine leads who choose you over a competitor will take time and effort. For some businesses, leads can take months before deciding on a purchase. What will you do during these months to convince these leads? Bringing in quality leads who want your business requires a combination of ongoing targeted campaigns and distribution of key messaging direct to your audience.
Trial and error
Campaigns that successfully hit your targets and reach the audience you want take won't deliver on the first round. If you learn a new skill, you won't be masterful the first time you try. Successful marketing plans that deliver take practice, constant adjustments and trial and error. Learn from errors and understand what didn't work.
Enable loyalty and retention
Trust doesn't happen overnight. Launching a new brand, product or entering a new market with an established brand must be backed by a long term plan to build trust and loyalty. Using trial and error and learning from what works and what doesn't, will help you foster relationships with leads and consumers to build a loyal following and ultimately ongoing business.
Clean data
Data is key. Without clean and updated data, your marketing plan will be a mess. You will face issues in benchmarking causing inaccurate analysis that will impact your marketing decisions. Put in place data management, governance and collection strategies to ensure clean data.
We all want results quickly but like most things in life, that's just not how things work. Building any personal relationship takes time, effort and energy - this isn't any different for your business. Allow your relationships to foster over time with the right tools and strategies in your marketing program.
Contact me to see how we can setup your marketing plan and start the burn.
